Home | Experience

The Good Things

Health Advocate

B2B | Lead Generation | Market Brand Awareness

Lead digital designer for prospect, client and broker communications
Improved email open rates year over year through targeted messaging and design
Piloted SalesForce campaign alignment with Pardot email deployment and landing pages.
Expanded asset library for digital and physical media

Web Screen

Email Screens

Email Screens

B2B Screens

Email Screens

Email Screen

Lead digital designer for prospect, client and broker communications
Improved email open rates year over year through targeted messaging and design
Piloted SalesForce campaign alignment with Pardot email deployment and landing pages.
Expanded asset library for digital and physical media

Web Screen

Email Screens

Email Screens

B2B Screens

Email Screens

Email Screen

Health Advocate

Member/Consumer | Product utilization | Member Brand Awareness

Lead designer for member communications
Collaborated with product, IT, and account teams to improve member engagement
Piloted direct-to-member outreach using claims-based data for timely reminders using AWS Pinpoint
Improved product utilization among large groups

Member Screen

Member Screen

Member Screen

Member Screen

Lead designer for member communications
Collaborated with product, IT, and account teams to improve member engagement
Piloted direct-to-member outreach using claims-based data for timely reminders using AWS Pinpoint
Improved product utilization among large groups

Member Screen

Member Screen

Member Screen

Member Screen

Health Advocate

Brand + Internal | Rebrand | Operations

Successfully rebranded in 2024, shifting marketplace perspective
Brought site scaling and updating in-house with WordPress
Expanded intranet solution through Axero
Expanded asset library and brand hub

Website

Social

Intranet

Successfully rebranded in 2024, shifting marketplace perspective
Brought site scaling and updating in-house with WordPress
Expanded intranet solution through Axero
Expanded asset library and brand hub

Website

Social

Intranet

Bikedelphia

Brand + Product | Web | Wearables

Explored POD with Woocommerce and WordPress
Site and apparel design inspired by travel and outdoor graphic tees

Explored POD with Woocommerce and WordPress
Site and apparel design inspired by travel and outdoor graphic tees

Lucky’s Last Chance

Brand + Promotion | Web | Print

Series of website redesigns for regional restaurant group
Brand expansion including sub brands of existing property
Print and social promotion for events
Menu, environmental and apparel design for in-house use

Series of website redesigns for regional restaurant group
Brand expansion including sub brands of existing property
Print and social promotion for events
Menu, environmental and apparel design for in-house use