Portfolio
Health Advocate
B2B
Lead Generation | Market Brand Awareness
- Lead digital designer for prospect, client and broker communications
- Improved email open rates year over year through targeted messaging and design
- Piloted SalesForce campaign alignment with Pardot email deployment and landing pages.
- Expanded asset library for digital and physical media
- Lead digital designer for prospect, client and broker communications
- Improved email open rates year over year through targeted messaging and design
- Piloted SalesForce campaign alignment with Pardot email deployment and landing pages.
- Expanded asset library for digital and physical media
Health Advocate
B2C
Product utilization | Member Brand Awareness
- Lead designer for member communications
- Collaborated with product, IT, and account teams to improve member engagement
- Piloted direct-to-member outreach using claims-based data for timely reminders using AWS Pinpoint
- Improved product utilization among large groups
- Lead designer for member communications
- Collaborated with product, IT, and account teams to improve member engagement
- Piloted direct-to-member outreach using claims-based data for timely reminders using AWS Pinpoint
- Improved product utilization among large groups
Health Advocate
Brand + Internal
Rebrand | Operations
- Successfully rebranded in 2024, shifting marketplace perspective
- Brought site scaling and updating in-house with WordPress
- Expanded intranet solution through Axero
- Expanded asset library and brand hub
- Successfully rebranded in 2024, shifting marketplace perspective
- Brought site scaling and updating in-house with WordPress
- Expanded intranet solution through Axero
- Expanded asset library and brand hub
Bikedelphia
Brand + Product
Web | Wearables
- Explored POD with Woocommerce and WordPress
- Site and apparel design inspired by travel and outdoor graphic tees
- Explored POD with Woocommerce and WordPress
- Site and apparel design inspired by travel and outdoor graphic tees
Lucky’s Last Chance
Brand + Promotion
Web | PrintÂ
- Series of website redesigns for regional restaurant group
- Brand expansion including sub brands of existing property
- Print and social promotion for events
- Menu, environmental and apparel design for in-house use
- Series of website redesigns for regional restaurant group
- Brand expansion including sub brands of existing property
- Print and social promotion for events
- Menu, environmental and apparel design for in-house use